World Sleep Foundation Announces Pillow Week In World Sleep Month, 2015


The World Sleep Foundation is pleased to announce Pillow Week, to acknowledge the importance of probably the single most important sleep accessory after the mattress. Pillow Week runs within World Sleep Month.

“Pillows are an extremely important component of our sleeping area. The right pillow should provide support for your head and neck and shouldn’t lose its puffiness or fluffiness quickly. You should wake up feeling refreshed.” – Tinka Davi, Chief Editor of Snooze News. Click here to learn how.

The World Sleep Foundation chose to promote the bed pillow in its own Pillow Week as a way of highlighting the importance of selecting the right pillow to achieve a good night’s sleep. The wide range of different pillow shapes and different pillow fillings can be extremely confusing to consumers trying to decide what is the right pillow for them.

Writing at the “Sleep Well Live Well” blog, in “Getting a Good Night’s Sleep: Pick the Perfect Pillow,” the Snooze News editor wrote an outline of the various Bed Pillow types investigated by Kimberly Sayers Bartosch, followed by advice from Michelle Ullman on choosing the perfect pillow.

World Sleep Month, observed annually in March, focuses on the global sleeplessness epidemic. Many things determine whether people get a good night’s sleep or not, and a mattress and pillow both play important roles.

During Pillow Week, The World Sleep Foundation will highlight various styles and types of pillows, promoting sleep education and the Foundation’s Sleep Well Live Well campaign to people around the globe. The bed pillow can help to mitigate the sleeplessness epidemic that was noted in a recent study supported by the World Health Organization. The international study was funded by the National Institute on Aging of the National Institutes of Health, USA, and by the Wellcome Trust, UK. The study showed that levels of sleep problems in the developing world are approaching those seen in developed nations and are linked to an increase in problems such as depression and anxiety. Sleeplessness affects an estimated 150 million people in the developing world, the study says.

“Sleep Well, Live Well” the World Sleep Foundation’s motto, indicates the way sleep works, in conjunction with life. The foundation says that consistently having a good night’s sleep is important for all people, no matter wherever they live in the world, and what they sleep on matters.

“Having slept on four continents, I have a a lot of experience with pillows, and it took me a long time to realize that if I wanted to get a good night’s sleep, no matter where I am in the world, I needed to find the right pillow for me, and take it with me wherever I go,” said Sally Dunn, an inter-continental light sleeper.

During Sleep Month 2015, World Sleep Foundation is stepping up its education campaign, reaching more people all over the world, contacting and working with more sleep product manufacturers, highlighting sleep research, holding The Mattress Challenge, promoting Pillow Week, connecting on Twitter @worldsleeps, using the hashtag #SleepMonth and encouraging everyone to “Sleep Well, Live Well.” Pillow Week is an important part of the Sleep Month effort.

Manufacturers and retailers are invited to enter the Mattress Challenge that was announced last week, and to review the Mattress Challenge information page at:

About World Sleep Foundation

Founded by professionals afflicted with sleep disorders, the World Sleep Foundation and its “Sleep Well Live Well Blog,” which features sleep news and sleep tips, provides information and educational resources about the latest clinical advances, and management and treatment options for a wide variety of sleep issues. World Sleep Foundation, believing that knowledge of issues related to sleep is crucial to all individuals, offers the online resources in convenient, easy-to-read formats for patients, medical professionals and the general public.

The World Sleep Foundation is dedicated to education, research, diagnosis, treatment and continuing education of sleep disorders to the international community.

For more information about World Sleep Foundation, please visit the website or follow us on Twitter @worldsleeps

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